BLONDE AMBITION: HOW BLEACHED HAIR BECAME THE NORM IN MEN’S SOCCER

We’ve all heard the stories from various men’s sports teams vying for championships about superstitions they held onto during their title runs. Whether it involved ditching razors in favor of long rugged beards, wearing a lucky piece of clothing or jewelry, or bleaching their hair, there’s no denying these rituals have helped create a sense of unity and shared identity in locker rooms for decades.

In fact, one of the most well-known stories about building team spirit and camaraderie happened during the 1998 World Cup when the Romanian national soccer team bleached their hair after winning their first two matches. It was supposed to be representative of team spirit, a grand gesture to keep the luck going throughout the rest of the tournament, but they were eliminated shortly after.

Maybe it wasn’t the talisman they all hoped, but things like this catch on, which is what we’ve seen happen all over the sports world, primarily in soccer. Whether it’s your favorite stars playing on the world stage (think Messi, Neymar Jr., Reyan, Silva, or Jones) or your local high school’s varsity team, bleached blonde heads aren’t uncommon. Across the country, teams are keeping alive a tradition that was born thousands of miles away.

HOW TO GET IT

If you are looking for a safe way to bleach that buzz, Satin has the perfect solution. Our 3-Pack Quick Blue Powder Lightener Packettes are pre-measured with 1oz of bleach, which is just the right amount for most men’s hair lengths.

These convenient, single-use bleach packettes are designed to be mixed with 20 Volume Developer for on-scalp application, 30 Volume Developer for highlighting or freehand, or 40 Volume Developer for all-over application.

The creamy, professional formulation is an easy-to-blend blue bleach that helps reduce yellow tones while retaining moisture for more controlled coverage. Infused with wheat protein to protect and gently nourish hair during the lightening process, its dust-free and low odor formulation lifts up to 7 levels in 35 minutes for fast, effortless results.