Love is in the Hair

Valentine’s Day is all about love. Whether you’re loving a special someone or simply learning to love yourself, we wanted to share what WE love when it comes to this year’s red hair trends. The cherry cola trend paved the way in 2023, so it’s no surprise that 2024 has evolved even deeper into a palette that reflects the sweetest treats imaginable. Keep reading for our favorites!

Pecan Red

Not too red and not too orange, this hair color is reminiscent of a highly saturated auburn. It’s reddish/brown hue is perfect for all skin tones. If you’ve thought about going red but are afraid to dive in, this is a good starting point. Manageable upkeep and a soft tonal grow out are just a few reasons to indulge.

Spicy Cinnamon

Think of this as the ideal sweet spot where red and brown meet to create an inviting tonal blend to all hair lengths and textures. Use this as an all-over hair color or think soft-toned dimensional highlights. The warm-toned combination of chocolate and cinnamon can be customized to ensure the most flattering result.

Raspberry Red

This hair color is a fresh and modern take that combines deep red and rich purple tones. It’s bold and vibrant when applied to pre-lightened or blonde strands but takes a backseat on darker tones as a subtle pop of color. As with all shades of red, be sure to take your skin tone into consideration to ensure you’re complementing your complexion. 

Candy Apple

Bright red and highly dramatic, this hair color looks fantastic on pale skin. Count on it to bring out the natural blush in complexions with pink undertones. But because of its vibrancy, know it is likely to fade faster than other shades of red. 

Pro Tip: We heart our pro panel of experts! They couldn’t be any sweeter because they want to be sure you know that red hair color requires a deeper commitment than other shades. Remember to wash hair less frequently, use cooler water when you do, and keep hot tool usage to a minimum.